(Documento disponibile solo in inglese)
The area of POS data management between retailers and manufacturers is
still relatively unexplored, although everything seems to be available to
perform ECR successfully. This guide povides companies with a pragmatic
approach to POS data management, irrespective of their starting point or
size. It will bridge the gaps that still exist in demonstrating that POS
data management is one of the key enablers for almost any ECR activity.