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Efficient Product Introduction

According to our research, manufacturers spend as much as 8% to 16% of net revenues on innovation. Enormous numbers of new products are introduced to the market each year, yet within 12 months most have failed. The report, therefore reviews current practices in new product introductions in the European consumer goods industry, and recommends a new process for Efficient Product Introductions (EPI).

Efficient Product Introduction

GTIN:
7612345004853


Preis:
0.00 CHF / Stk