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Promotion Tactics

Promotions in one form or another, play an important part in the retail marketing mix. However, the Demand Side Steering Committee of ECR Europe are conscious that both retailers and manufacturers are increasingly questioning the whole issue of promotions. They are often perceived as being difficult to plan, expensive to execute and complicated to evaluate both for the retailer and the manufacturer. This reports focuses on the way manufacturers and retailers can devise better Promotion Tactics to improve the effectiveness of their promotions.

Promotion Tactics

GTIN:
7612345004822


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