The European Optimal Shelf Availability (OSA) survey shows that the
retail and consumer goods industry is far from delivering near-perfect
fulfilment. Average out-of-stock levels remain high, at 7.1% in average.
However, there are some peaks which exceed 30%, costing the industry
dearly. The survey assessed a number of critical factors that hugely
affect on-shelf availability, providing critical insight that the
industry should take into consideration, as consumers are not willing to
accept current levels of out-of-stocks.