Overall supply chain optimisation is an elusive and perhaps ultimately
unattainable goal, requiring the balancing of many components, of which
transport is but one. However, in the wider context of consumer and
community benefit, overall supply chain efficiencies must be balanced by
the need to minimise social impacts. The implementation of the concepts
outlined in this report will help industry remain free to manage its own
consumer goods supply efficiently whilst acting and being seen to act in
an environmentally responsible way.