(Dokument nur in Englisch verfügbar)
According to our research,
manufacturers spend as much as 8% to 16% of net revenues on innovation.
Enormous numbers of new products are introduced to the market each year,
yet within 12 months most have failed. The report, therefore reviews
current practices in new product introductions in the European consumer
goods industry, and recommends a new process for Efficient Product
Introductions (EPI).
