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Consumer and Shopper Journey Framework

(Dokument nur in Englisch verfügbar)
The purpose of this document is to provide a clearer understanding of the changes and their causes that are occuring in the definition of "consumer and shopper value" and how retailers and manufacturers can leverage this understanding in strategies that deliver benefits for consumers and increased sales and profits for retailers and manufacturers.

Consumer and Shopper Journey Framework

GTIN:
7612345004839


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